GLOBAL DEPLOYMENT OF ROK DRINKS PORTFOLIO CONTINUES
Alpha Prospects Plc, the investment management company listed on the GXG Exchange, focussed on companies with fast growth and/or recovery prospects, announces that ROK Stars drinks division has signed a multi-year exclusive agreement with leading Swedish beverages distributor, Galatea, for the distribution of Uisce Beatha Real Irish Whiskey across Sweden. The agreement will begin with immediate effect.
ROK Stars is the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick. In June 2013 Alpha invested £450,000 into ROK Stars plc, which produces and markets energy drinks, vodka and beer.
Founded in 1995, Galatea is a privately-owned premier beverages importer covering Sweden and, through partners, the entire Scandinavian market. With a wide assortment of well-known volume brands and exclusive niche products imported from across the globe, Galatea achieved sales of £105 million in 2013.
The Galatea Group employs 70 people and incorporates Hermansson & Co, the specialist wine house, Interbrands Nordic, the specialist spirits group, and Sigtuna Brygghus which includes micro-brewery brands Sigtuna and St. Eriks, and are one of the largest suppliers to the Swedish alcohol monopoly, Systembolaget.
Commenting, Jonathan Kendrick, Chairman of ROK Stars said:
“We are extremely pleased to be working with Galatea to market and distribute Uisce Beatha Real Irish Whiskey across Sweden on an exclusive basis, as the Scandinavian market is a key part of our deployment of the ROK Drinks portfolio internationally.”
Peter Edin of Galatea added:
“We are very excited to be adding Uisce Beatha Real Irish Whiskey to our upscale spirits portfolio because it is a superb blended Irish whiskey which we feel will prove extremely popular here in Sweden.”