Exclusive German Distribution Agreement
Alpha Prospects Plc, the investment management company listed on the GXG Exchange, focussed on companies with fast growth and/or recovery prospects, announces that ROK Stars, the consumer products and environmental technologies development company in which Alpha invested �450,000 in 2013, has signed an exclusive agreement with www.irish-whiskeys.de for the distribution of Uisce Beatha Real Irish Whiskey in Germany. This follows on from the exclusive agreement with leading Swedish beverages distributor, Galatea, for the distribution of Uisce Beatha Real Irish Whiskey across Sweden announced in April.
The agreement will begin with immediate effect.
Founded by Mareike Spitzer and based in Frankfurt am Main, www.irish-whiskeys.de is a fast-growing importer and retailer of Irish whiskey in Germany.
Mareike Spitzer, the founder of www.irish-whiskeys.de added:
“We are very excited to be adding Uisce Beatha to our portfolio because it is a superb whiskey which fits perfectly with our mandate to offer our customers in Germany the very best Irish whiskeys and we intend to use our initial period of exclusivity to really push the brand to our customers across Germany.”
Commenting, Jonathan Kendrick, Chairman of ROK Stars said:
“We are extremely pleased to have Mareike and her team market and distribute Uisce Beatha Real Irish Whiskey in Germany. The European market is key to the global deployment of our ROK Drinks portfolio, of which Uisce Beatha is a major part, and we look forward to seeing the same rapid growth in sales of the whiskey in Germany as we are already seeing in the United States, the UK and Sweden.”
About ROK Stars
ROK Drinks was co-founded by John Paul DeJoria, known as `America’s favourite entrepreneur,’ and British entrepreneurJonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world’s Number 1 premium tequila brand. In addition to Uisce Beatha Real Irish Whiskey, ROK Drinks also comprises ABK Bavarian Beer, OVAL Vodka and Bogart’s Real English Gin.